Bonfire Apparel had similar needs to Salomon Snowboard (which is why we teamed up with Frank Creative once again) in that they required a rich user experience that could be managed through an easy-to-use content management system (CMS). For instance, Bonfire's online store features a number of attention-getting Flash action scripts as well as a zoom and pan utility that's perfect for projecting detailed fabric shots to their sports enthusiast audience.

 

For a similar case study, please see the Salomon Snowboard portfolio item.