CWD News
evergreen software application goes Hollywood - 3/25/2010
For Immediate Release:
Local web software application goes Hollywood
Portland, Oregon, March 25, 2010 - Local web firm Cascade Web Development is part of the promotion engine behind this weekend’s release of How to train your Dragon, the new DreamWorks animated film. This is an example of using interactive marketing to create a conversation around a new product launch. The old marketing model was to broadcast to the world, here is our film come see it. Cascade Web Development is a leading firm helping companies interact with customers in a new way.
Cascade Web Development in partnership with Amp Agency in Boston have created a site where amateur filmmakers can upload their own short films about how to train your dragon and become part of the conversation. The short films are judged by a team at DreamWorks. DreamWorks studios advertised the competition nationally in USA Today and other publications. (The competition is now closed and the winners will be announced soon.)
Cascade Web Development’s proprietary Evergreen™ software fuels the interactive social media site, http://train-your-dragon.com/. AMP Agency out of Boston did the design and developed the campaign and they selected Cascade Web Development’s Evergreen software as the most stable, customizable and turnkey platform to deliver the campaign.
“We were excited to be part of building this social media software tool which allows kids of all ages to participate in the what looks to be great movie. Cascade Web Development was able to build this interactive video contest software quickly with minimal cost to our partner at Amp Agency and DreamWorks. We expect many more such projects as big film studios look to use interactive web solutions to engage with the customers and tap into the creativity surrounding the YouTube phenomenon,” said Fritz Brumder of Cascade Web Development.
According to the YouTube fact sheet, people around the world are watching hundreds of millions of videos each day and over 20 hours of video is uploaded to YouTube.com each minute.
Contact:
Fritz Brumder, fbrumder@cascadewebdev.com, Phone: 503-752-2540
About Cascade Web Development
Cascade Web Development designs and develops custom Web solutions for ad agencies and customers. Their proprietary software, Evergreen, is a content and data management system with a series of modules developed to deliver a rich online experiences. The system also has modules for product management, e-commerce, event management and social networking.
About Amp Agency
AMP Agency is a full-service experiential and digital marketing agency based in Boston, MA
