CWD News

If you're not familiar with our previous post about the brandlive Launch, no worries, we'll bring you up to speed.

Brandlive is Cascade's live video broadcast tool that has been generating a lot of buzz throughout the industry ever since our initial launch with Nordica Live.  At its core, brandlive allows product demos, employee training sessions, sales rep clinics, live event showcases, and e commerce presentations to be streamed via a secure URL and live video feed.  Viewers of the live video can communicate with the presenter in real time via chat providing an unscripted, live interaction without leaving your home, office, or retail store.

Aside from its functionality, brandlive is a chameleon-esque tool:

1. Instead of brandlive, your session becomes Nordica Live (or "your company name here" Live).
   
2. The site's background or 'skin' can be designed to portray your brand or event.
   
3. Brandlive can include the images, slides, e commerce functionality, and resources you could use to enhance your brandlive session.

Here are just a few of the benefits brandlive can bring to your business:

1. Cost effective - eliminating the need to travel for events or sales rep presentations
2. Operated through a secure URL and can require user login
3. Does not require any program installation or additional hardware
4. Live video and chat feature mimics a live interaction. Presenter reacts to user questions and comments in real time (sessions can be archived and recorded as well)
5. Marketing and branding tool as the "brandlive" identity is masked with your Brand
6. Allows product intricacies to be showcased with live video
7. Fully customizable allowing you to manipulate site features, appearance and added applications
8. Sessions can be 1-to-1 (currently in developmental stages) or 1-to-many

If you're as excited about brandlive as we are, we'd love to hear from you. For more information or to set up a brandlive demo, please contact Cascade Web Development through our Contact page.